Designing Data Products to Support Customer Value Proposition - Data Professionals

This webinar covers critical points on Marketing Analytics and Data Product Design. Howard Diesel focuses on designing a data product, defining data products, and building and managing data products. He touches on segmentation strategies and types, data collection and analysis, utilising Qualtrics for customer segmentation, statistical analysis, and market research. There is discussion on the importance of customer segmentation in marketing, defining product features and target audience, journey map and customer profile for data executives, and developing and delivering data products. Lastly, Howard emphasises the significance of data strategy and thought leadership in business and the importance of interaction and communication within this context.